00. Cover page, Index and Prefece.

Prof. RK Shukla

As we stand at the intersection of rapid technological advancement and evolving market dynamics, the fields of commerce and management have never been more critical. This special edition of our journal is dedicated to exploring the challenges and opportunities that characterize this complex landscape, showcasing…

01. “Perceived Usefulness and Value Creation of e-Governance Services”

       Prof. (Dr.) Parimal H. Vyas              Major(Dr.) Mayank R Mathur (Veteran)             Dr. Madhusudan N. Pandya

The strategic initiative of the Government of India ‘Digitisation’ which is overseen by the Ministry of Electronics and Information Technology (MeitY), aims to enhance the efficiency and accessibility of government services through digital means, reflecting a commitment to modernize and streamline public administration…

 02. COVID – 19 and impact on Indian financial system

Dr. Prashant Kumar

Covid-19 has significantly affected the financial system. It has imprinted the impact on the every walks of life of the world. In the early stage of pandemic the highest priority of the Government was to save human lives. Honb’le Prime Minister said “JAN HAI TO JAHAN HAI”. But with the passage of time, it has…

03. The Impact of Organizational Culture on Productivity: A Case Study of HEG Ltd., Mandideep

Dr. Sameer Sharma                       Dr. Abhilasha Jain

Organizational productivity is increasingly impeded by various factors, yet management remains responsible for achieving corporate objectives. In this situation, managers and staff must have a strong organizational culture. Organizational culture, encompassing norms, values, beliefs, and assumptions, fundamentally influences employees' and managers' behavior at work, thereby affecting productivity…

04. Trust: A Predictor For The Growth Of E-Governance In Public Services

Dr. Mukesh Keshari

In the 21st century, the transformative power of Information and Communication Technology (ICT) is reshaping governance and society. Reformers are increasingly considering e-governance as a crucial mechanism for delivering government services, facilitating information exchange, enhancing communication, enabling transactions, and integrating various standalone systems and services across…

05. The Role of Information and Communication Technology in Enhancing Heritage Tourism Resilience

Dr. Venkateswarlu Chandu                     Dr. K. Pradeep Reddy                   Dr.Ch. Sahyaja

In an age marked by rapid globalization and technological advancement, heritage tourism plays a pivotal role in preserving and showcasing the rich cultural heritage of societies worldwide. However, heritage sites are often vulnerable to various threats, including natural disasters, over-tourism, and inadequate preservation measures. In response, Information and Communication Technology (ICT) emerges as a potent…

06. The impact of automated and social media marketing on consumer behaviour

 Yogesh Kag                             Dr. Bharat Bhati

This article discusses recently published consumer research in relation to social media and digital marketing. The following five points have been noted: Online WOM, reviews, and feedback, consumer responses to digital advertising, the effects of digital surroundings, digital gadgets, and digital consumer culture. These articles together shed light on how consumers engage with and are shaped by the…

07. Influence Of Coronavirus (Covid-19) Outbreak on Consumers Shopping And Buying Behavior In India.

Chandni Sharma           Prof S.N Jha                          Pranav Tiwari

The research article focuses on the influence of Corona virus (COVID-19) pandemic on the shopping behaviour of the consumers. The work is a theoretical research done by using the online sources of secondary data to analyse the consumer shopping behaviour during COVID-19 pandemic. The COVID-19 epidemic, which was linked to obligatory lockdowns and social isolation, has upset consumer purchasing and shopping…

 

08. An empirical study on the perception and preference of Students towards virtual education in the era of Covid-19 pandemic in India.
Priyajit Ray

The pandemic has affected almost every industry in a negative way and hardly any sector has remained uninfluenced by the pandemic. The Covid-19 crisis has led to act people in a different way which created havoc among the living beings. Globally the education sector is among the most effected ones ever since the inception of the virus. Schools, Colleges and Universities were shut down in no point…

 

09. A Study On Financial Inclusion For Accessibility Of Financial Resources To Fulfill The Financial Needs Of Scheduled Tribes In Madhya Pradesh (With Special Reference to Jhabua District)

Dr. Arun Kumar Saral

Financial inclusion provides the financial products and services at very minimum amount to the section of very low income and disadvantages sections of the society. It plays a major role for the inclusive growth of nation. Financial inclusion was started in our country in 2005, and introduced by Dr. K C Chakraborty, being as chairman of Indian Bank…

10. Impact of Pricing Strategies on Consumer Purchase Decisions in Rural FMCG Markets: A Comparative Study between Indian and Foreign Companies

Dipendra Yadav

This study investigates the influence of pricing strategies on consumer purchase decisions within rural FMCG markets, drawing a comparative analysis between Indian and foreign FMCG companies. Pricing strategies play a pivotal role in shaping consumer behaviour and market dynamics, particularly in rural areas where consumer preferences and economic sensitivities differ significantly from urban…